Beacons wanted to bring their brand and website into the 21st Century. The new website needed to support large imagery and have the ability to easily navigate through Beacons' different services, and of course, work seamlessly on all devices such as tablets and smartphones.
We tackled this project by injecting vivid colours into the new identity. We did this to make the 'Beacons' brand stand out amongst the huge amount of rival companies in this saturated market. By including an 'icon' within this identity, this allowed us to use these elements throughout all of their marketing materials including their printed materials and website.
Their website is very much an extension of their logo. We used the brand colours and icon element throughout, and gave the website a colourful vivid and friendly look.
The website is one that will be constantly updated with new properties, therefore a user-friendly CMS (content management system) was vital for the client.
Great to work with, Very good understanding of our challenges and the importance to overcome them despite the complexity of our needs.
Today's businesses are expected to be creative, innovative and ever-evolving in everything they do, ...
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