Aptitude is a product studio and early-stage investor. We spent years building websites and running digital campaigns for other companies. Now we put that experience, and our own capital, into SaaS and online businesses: ours, and yours.
Our campaigns have been covered by
Most founders end up hiring an agency, raising from an investor and paying for growth separately. We do all three, and we have done them for our own products first.
We design, engineer and launch SaaS products, platforms and online stores. Strategy, UX, full-stack development and the infrastructure to run it, from first prototype to paying customers.
We invest early, with capital and with time. A board seat when it helps, a sounding board always, and the judgement of people who have built and run online businesses of our own.
Growth is where we started. SEO, content, paid acquisition and conversion: the digital marketing playbook we ran for clients for a decade, applied to your product.
We take a hands-on role in every company we are part of, from writing the code to sitting on the board.
Built and operated
Sports tech
Gym management software for Brazilian Jiu-Jitsu academies. Members, classes, belts, billing and sign-ups in one place, with an AI assistant that answers from the academy’s live data.
Founding investor and board
Creator economy
Creators drop in their social handle and WithMe’s AI builds a business around it: courses, coaching, memberships and checkout, with their own branded apps on iOS and Android.
Built and operated
Ecommerce
One of the largest online office chair suppliers in the UK, running on a custom ecommerce platform we built and run ourselves.
Open
We are looking for the next SaaS or online business to build or back. If you are a founder with an idea or an early product, we would like to hear about it.
Pitch your businessFrom 2009 Aptitude was a digital agency. We built content-managed websites and ran digital marketing campaigns for companies large and small, and some of that work made the national papers. Every product we build or back now gets the same craft and the same obsession with growth.
They created a lot of content for our business with some of the infographics going incredibly viral, bringing in traffic of over 80,000 unique visitors a week at one point.
They gave me advice, not just on my actual logo, but on marketing the brand and helping me think about my target market. They had my company’s best interest at heart.
Great to work with. Very good understanding of our challenges and the importance to overcome them, despite the complexity of our needs.
No pitch theatre and no fixed playbook. Each partnership is shaped around the company and what it needs next.
Tell us what you are building and where you are stuck. A short call, no deck required.
We look at the product, the market and the numbers together, and tell you honestly whether we are the right partner.
Investment, a build partnership or both. We agree a structure that fits the stage of the company.
We work alongside you on product and growth, with the same urgency we give our own ventures.
You have a SaaS or online business with early traction and want an investor who rolls up their sleeves. We back founders with capital, board-level support and hands-on help with product and growth.
Pitch your businessYou have an idea or an early product and need a team to design and build it properly. We work as your build partner, and where it fits, we invest alongside you.
Tell us your ideaWhether you need investment, a build partner or both, tell us about it. Every genuine enquiry gets a reply from a person.
Raising or building?
Pitch your business
