• Branding
  • Website

Andy Howe is one of the UK's finest wildlife photographers, and it was a great opportunity for us to create him an identity and fully responsive website that would showcase his stunning photography to the world. We knew instantly that a 'dark' colour theme would enhance the viewing experience for the user.


After dabbling with a few different concepts, we decided that less was more for this brand. By using a simple icon to represent the lens shutter of a camera, married with a lightweight modern font, we knew this would be perfect for his brand. Using a key colour of lime green was to represent and compliment the 'nature' side of the business. This logo was also designed in a manner that could be simplified as a  'watermark'.


A portfolio, gallery styled website is what was needed for this project. We decided on a grainy dark grey colour scheme to showcase the vivid colour and mood of the photography.

Combined with a super user friendly content management system, this has allowed the client to constantly update his photography with ease.

howe-photography-v2.gif howe-photography-small.jpg
Professional, Helpful and friendly team

The team at Aptitude couldn't be more professional and helpful. We used them to create our branding and ecommerce website many years back when we launched, and still use them now for all our advertising, website updates and any creative design we may need to generate business... we wouldn't go anywhere else for these services - A highly recommended company.

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