Merchello is an ecommerce plug-in for umbraco. The challenge was to create a brand from scratch that has a consumer feel but also appealed to website developers. With free reign and no specifics from our client, we tackled the branding process with a large option of logo design styles.
After providing our client with a comprehensive set of logo concepts, the identity was chosen. We then went on to establish a complementary icon to support the brand and also decided on a black and orange colour palette, a subtle nod to the Umbraco brand.
Now armed with a professional brand logo and colour palette, we created a simplistic, clean, modern web design, and created a professional feel by the use of carefully selected imagery to represent the brand and its services.
From start to finish, Aptitude provided an exceptional service, from creation of our brand identity to delivering a finished website. We continue to use Aptitude for all our creative design requirements. Highly recommended.
Decibel Nutrition is a fitness and lifestyle brand with a mission to help everyone achieve a better ...
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