• Branding
  • Website

Merchello is an ecommerce plug-in for umbraco. The challenge was to create a brand from scratch that has a consumer feel but also appealed to website developers. With free reign and no specifics from our client, we tackled the branding process with a large option of logo design styles.


After providing our client with a comprehensive set of logo concepts, the identity was chosen. We then went on to establish a complementary icon to support the brand and also decided on a black and orange colour palette, a subtle nod to the Umbraco brand.

Website Design

Now armed with a professional brand logo and colour palette, we created a simplistic, clean, modern web design, and created a professional feel by the use of carefully selected imagery to represent the brand and its services.

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Highly Recommended

From start to finish, Aptitude provided an exceptional service, from creation of our brand identity to delivering a finished website. We continue to use Aptitude for all our creative design requirements. Highly recommended.

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