Articles from Aptitude, the studio that builds and invests in SaaS and online businesses.https://www.aptitude.co.uk/https://www.aptitude.co.uk/blog/the-importance-of-having-great-logo-design/https://www.aptitude.co.uk/blog/the-importance-of-having-great-logo-design/Whether you’re a small business or a large multi-national company, taking great care over your logo design is something all businesses should do.Wed, 19 Oct 2016 00:00:00 GMTDesignMatthttps://www.aptitude.co.uk/blog/digital-marketing-10-signs-youre-doing-it-wrong/https://www.aptitude.co.uk/blog/digital-marketing-10-signs-youre-doing-it-wrong/Digital Marketing is a term that is used to describe the practice of marketing online in the digital age. It’s more of an umbrella term that encompasses a variety of techniques and practices,…Fri, 16 Oct 2015 00:00:00 GMTMarketingLouisehttps://www.aptitude.co.uk/blog/umbraco-packagemanifest-colour-coding-intellisense-in-visual-studio/https://www.aptitude.co.uk/blog/umbraco-packagemanifest-colour-coding-intellisense-in-visual-studio/Since Umbraco v7 was released, it's now very easy to create custom property editors and plugins using AngularJs. But one thing I've never really liked, was having to edit the package.manifest file.Thu, 01 Oct 2015 00:00:00 GMTDevelopmentUmbracoLeehttps://www.aptitude.co.uk/blog/16-experts-reveal-the-most-common-content-marketing-mistakes/https://www.aptitude.co.uk/blog/16-experts-reveal-the-most-common-content-marketing-mistakes/Almost every digital marketer on the planet has referenced that phrase at least once in an article, seminar or interview. Those three little words have spurned on the content marketing revolution…Mon, 22 Jun 2015 00:00:00 GMTMarketingLouisehttps://www.aptitude.co.uk/blog/april-fools-day-2015-brand-pranks/https://www.aptitude.co.uk/blog/april-fools-day-2015-brand-pranks/April Fools' Day has always been one for mischief and mayhem, and each year more and more brands try to get 'in' on the popular trend by posting spoof press releases.Wed, 01 Apr 2015 00:00:00 GMTFun stuffLouisehttps://www.aptitude.co.uk/blog/responsive-web-design-why-you-can-t-leave-it-any-longer/https://www.aptitude.co.uk/blog/responsive-web-design-why-you-can-t-leave-it-any-longer/It’s a fact: mobile now exceeds PC. The majority of digital media consumption now takes place via mobile devices, which is why you can no longer afford to ignore mobile when it comes to the way you…Fri, 06 Mar 2015 00:00:00 GMTDesignDevelopmentLouisehttps://www.aptitude.co.uk/blog/debunking-10-small-business-social-media-myths-for-good/https://www.aptitude.co.uk/blog/debunking-10-small-business-social-media-myths-for-good/These statements are unfortunately all too common within the world of social media marketing. Many small businesses jump straight into social media with false pretences that can make them fall over…Tue, 17 Feb 2015 00:00:00 GMTMarketingMatthttps://www.aptitude.co.uk/blog/the-strategy-behind-google-s-most-expensive-acquisitions/https://www.aptitude.co.uk/blog/the-strategy-behind-google-s-most-expensive-acquisitions/Over the course of Google’s short existence (16 years), they have managed to change the landscape of the internet and the way we access information. Google services 3.5 billion searches per day which…Mon, 19 Jan 2015 00:00:00 GMTFun stuffMatthttps://www.aptitude.co.uk/blog/27-content-marketing-tools-to-help-kick-start-your-projects/https://www.aptitude.co.uk/blog/27-content-marketing-tools-to-help-kick-start-your-projects/For many businesses, content marketing efforts have been doubled in recent times to help promote their brand by communicating with potential customers without directly trying to sell to them. The…Wed, 17 Dec 2014 00:00:00 GMTMarketingMatthttps://www.aptitude.co.uk/blog/pre-populate-a-field-on-save-in-umbraco-v7/https://www.aptitude.co.uk/blog/pre-populate-a-field-on-save-in-umbraco-v7/This is very common task that I used to do using the previous Umbraco events system. The Events have changed and it took me a little while to get my head around how to do this in v7.Thu, 27 Nov 2014 00:00:00 GMTUmbracoLeehttps://www.aptitude.co.uk/blog/album-covers/https://www.aptitude.co.uk/blog/album-covers/We all have a favourite album. One that means something to us more than others. Album cover art used to be meticulously created to portray some kind of message that the band or artist was trying to…Wed, 15 Oct 2014 00:00:00 GMTFun stuffMarketingGaryhttps://www.aptitude.co.uk/blog/how-to-establish-an-online-presence-for-your-start-up-1-1/https://www.aptitude.co.uk/blog/how-to-establish-an-online-presence-for-your-start-up-1-1/The internet is a huge platform, crammed full of information on almost any subject you can think of. It is easy for anyone to become their own publisher; to own their own corner of the internet –…Mon, 15 Sep 2014 00:00:00 GMTMarketingLouisehttps://www.aptitude.co.uk/blog/why-your-business-needs-illustration-infographic/https://www.aptitude.co.uk/blog/why-your-business-needs-illustration-infographic/In today’s working environment we are expected to constantly be creative, innovative and original in everything we do, especially when it comes to branding and marketing.Fri, 09 May 2014 00:00:00 GMTFun stuffMarketingLouisehttps://www.aptitude.co.uk/blog/speed-up-google-registering-your-301-redirects/https://www.aptitude.co.uk/blog/speed-up-google-registering-your-301-redirects/When re-developing a website it’s sometimes not easy (Or sensible) to keep the old urls. So you are faced with 301 redirecting all the old urls to the new urls, and sometimes it can take Google a…Fri, 25 Apr 2014 00:00:00 GMTDevelopmentLeehttps://www.aptitude.co.uk/blog/the-rapid-growth-of-web-design/https://www.aptitude.co.uk/blog/the-rapid-growth-of-web-design/Web design has come a long way from the very first website which was published by Tim Berners-Lee in 1991, who marked the beginning of the digital revolution.Mon, 07 Apr 2014 00:00:00 GMTDesignFun stuffMatthttps://www.aptitude.co.uk/blog/31-must-have-fonts-for-your-collection/https://www.aptitude.co.uk/blog/31-must-have-fonts-for-your-collection/Creating the perfect arsenal of fonts for any task can be very time consuming. With thousands upon thousands readily available for download across the internet, it’s easy to feel overwhelmed. The…Thu, 03 Apr 2014 00:00:00 GMTDesignMatthttps://www.aptitude.co.uk/blog/video-games-then-and-now/https://www.aptitude.co.uk/blog/video-games-then-and-now/Think back to the first game you ever played. It may have been an Atari, SNES, PS1 or even (for the young’uns) an arcade game on your TV or PC. Either way, think back to the graphics and the visual…Wed, 02 Apr 2014 00:00:00 GMTDesignFun stuffLouisehttps://www.aptitude.co.uk/blog/why-social-media-is-the-hardest-marketing-platform-to-crack/https://www.aptitude.co.uk/blog/why-social-media-is-the-hardest-marketing-platform-to-crack/Almost every business has jumped on the social media marketing bandwagon, with a view that it can be used as a free way to advertise, promote and attract new customers. And it’s hardly surprising…Fri, 21 Feb 2014 00:00:00 GMTMarketingLouisehttps://www.aptitude.co.uk/blog/creating-a-partial-view-picker-property-editor-in-v7/https://www.aptitude.co.uk/blog/creating-a-partial-view-picker-property-editor-in-v7/With Umbraco 7 comes a new way to create property editors. AngularJS seems to be the way forward, and I have to admit I’m still very new to it and desperately trying to get my head around it.Tue, 18 Feb 2014 00:00:00 GMTDevelopmentUmbracoLeehttps://www.aptitude.co.uk/blog/rendering-seo-friendly-disqus-comments-into-your-umbraco-view/https://www.aptitude.co.uk/blog/rendering-seo-friendly-disqus-comments-into-your-umbraco-view/Before I go on, I have to give a tip of the hat to Matt @ The Outfield for their original post about doing this using XSLT. I don’t use or like XSLT, so had to update it to use C# and to use it with…Sun, 16 Feb 2014 00:00:00 GMTDevelopmentUmbracoLeehttps://www.aptitude.co.uk/blog/using-post-it-notes-for-content-brainstorming/https://www.aptitude.co.uk/blog/using-post-it-notes-for-content-brainstorming/Using something as simple as post-it notes can be a great help when brain storming content ideas. It’s some we use internally and have Yes, No, Maybe/Refine groups.Sun, 16 Feb 2014 00:00:00 GMTMarketingLeehttps://www.aptitude.co.uk/blog/adding-responsive-client-side-images-to-umbraco/https://www.aptitude.co.uk/blog/adding-responsive-client-side-images-to-umbraco/It’s very easy to add real responsive client side images to your website, that download smaller and smaller versions on demand depending on the screen size. And best of all you it only takes a few…Sat, 15 Feb 2014 00:00:00 GMTDevelopmentUmbracoLee