Decibel Nutrition is a fitness and lifestyle brand with a mission to help everyone achieve a better quality of life and confidence through a unique approach to health and fitness. We were tasked with the job to help drive traffic and rankings to their website.
Content marketing using infographics is a proven link building and traffic generating tactic which we aimed to capitalise on. Our goal was to produce linkable infographics with a particular theme in mind that was distinct to Decibel Nutrition.
Our Master Your Muscles infographic series enabled us to produce multiple infographics that shared a similar graphic style on the topic of 'the best exercises to target specific muscle groups'. The results were fantastic as we saw Decibel's average website visits shoot up to 40,000 from 100 during the course of the campaign.
“We've worked closely with Aptitude for various projects and I've been more than happy with them every time. They created a lot of content for our business with some of the infographics going incredibly viral - bringing in traffic of over 80,000 unique visitors a week at one point. Lee's planning abilities are also second to none, thorough and professional - he gets the job done. Solid recommendation.”
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